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Use this PEST to Perfect your Planning

There’s a lot changing out there with the economy and business environment. I won’t go into all of that. You read the news. Or at least the blogs. With so much change, I thought it would be good to show a way to capture all this information into a single place to help you make better strategic decisions.

With this downloadable PEST analysis template, you gain visibility into a longer horizon of time and see the “big picture”. This will help you clarify strategic opportunities and impending threats. By looking outside your organization to see the potential forces of change, you can take your planning process from tactical into the strategic.

The PEST Analysis is a framework that you can use to scan the external macro-environment in which a firm operates. PEST is an acronym for the following factors:

  • Political factors
  • Economic factors
  • Social factors, and
  • Technological factors

Review the template, add your notes and take advantage of the map markers to tag and mark each item’s importance, impact, time frame, how it is changing and type of change.

How are you planning 2009? Add you comments below.

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