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IDEO CEO and author of Change by Design envisions his book as a Mind Map

Design ThinkingCheck out this nice two and a half minute video interview of Tim Brown, CEO of IDEO and author of the new book Change by Design.

Tim discusses how he wrote and organized his book leveraging the power of mind mapping and visual thinking.

The book itself introduces the concept of design thinking – the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy.

Check it out… and start to learn how design (and visual) thinking can transform organizations and inspire innovation!

Thanks to the Game-Changer blog for bringing this to my attention!

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