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MindManager Showcase Week 2: Andy the Product Manager, Part 1

Welcome to our latest and greatest Conspire series, “MindManager Showcase,” featuring none other than — you guessed it — Mindjet MindManager. From working as traditional project managers in non-traditional organizations, to overseeing high-level international communications, we know our loyal users need tools that can capture head-to-toe information and keep them ahead of the productivity game. And so, to highlight some of our favorite MindManager features, we’ll take you through a variety of situations that many of our customers face in their daily work lives. Sit back and enjoy! 


Andy’s Role and Needs

Andy is the Senior Product Manager for a multi-national company that manufactures waterproof cables utilized by deep sea divers and submarine operators, including those in the military. He heads a team of 12 people and reports to 3 high-level executives. Two of those executives are based in Europe and one is based in Australia, but Andy lives in the United States. His job is to oversee manufacturing and delivery operations that begin in the EMEA and APAC regions, but that end in the Americas. He has to find ways to limit expenditures, adopt technologies or practices to improve delivery quantities and schedules, and maintain an appropriate communications hierarchy in his team. He needs a tool to help him manage these large-scale duties while still being able to accurately track data and create robust presentations.

His Major Pain Points

  • Difficulties conducting meetings with disparate teams
  • Team is so large and spread out that managing communications between team and executives is challenging
  • No singular way of tracking large amounts of data from the top down, which often leads to lost information

Today’s Problem

Andy is constantly performing research on both market opportunities and potential threats that are appearing in the competitive space for underwater cabling. The quarter is coming to a close, and he needs to perform a SWOT analysis on these competitors in order to present his Q2 conclusions to his management team.

How MindManager Can Help

MindManager allows Andy to create and maintain a map that has topics associated with each of the competitors in the industry, as well as the latest information for their respective product lines. As he collects information from various sources, he is able to add it to the map and associate images, hyperlinks, notes and attachments of various document types to different nodes, in order to make sure all of the latest information is in one place. For his quarterly SWOT analysis, he is able to use a 2×2 template from the MindManager Analysis View. This allows him to create a prioritized list of Strengths, Weaknesses, Opportunities, and Threats for each competitive product. He is able to use the presentation mode inside of MindManager to present the results of this analysis.

By actually presenting from within the map itself, he can dive down into details for each competitor should questions come up during his presentation. He can also take notes and edit information in the map for future follow-up.

MM Showcase - Andy the PM Part 1_SWOT Analysis (click for full-size image)

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