Sharing is the New Buying: How to Win in the Collaborative Economy
We’ve talked before about the collaborative economy’s shifting power dynamic: as sharing markets expand, control moves from corporation to customer, and what happens to involved entities is a direct result of consumer behavior, instead of decisions made by organizations based on their interpretation of market needs.
But what does that mean for your company?
Sharing is Winning
Much like every new business approach, embracing the collaborative economy model means overcoming a unique set of challenges, like figuring out how to build an innovation pipeline, mine ideas, and allocate resources — outside of traditional means.
In this exclusive report from Crowd Companies’ Jeremiah Owyang, you’ll discover a wealth of data, applicable tips, and other critical information about what it takes to be successful in the sharing market. Detailed research about getting started, risks, and overall benefits can help shape how your business adjusts in order to take advantage of this new market. From the report:
“Behind these customer-to-customer transactions is a new generation of startups: startups that are heavily funded by venture capitalists (and increasingly, by Google). Use of their online services is quickly spreading thanks to key technologies like mobile apps, the internet of things and social networking. And the sharers who use these services have already begun to function like hotels, taxis, farms, restaurants, manufacturers and other traditional businesses. The crowd is becoming a company unto itself…
Contrary to the image of sharers as tech-savvy urban hipsters, sharers are very much like the population as a whole: in other words, a lot like your customers. They skew younger, but that’s because this is an emergent behavior and not simply something you do until you grow up and start shopping at the local mall. But emergent doesn’t mean small: sharing is already a widespread way to buy and sell, or to lend and borrow. So companies can’t afford to limit their collaborative economy ventures to urban areas or early adopters, because the sharing of goods and services is already mainstream.”