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On Identifying Leads, Predictive Analytics, and the Future of Marketing

Recently I had the opportunity to speak with Forbes’ Louis Columbus about using predictive analytics to vet and understand sales leads.… Read more »
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The CMO Guide to Repeatable Business Innovation

Most business leaders know that innovation is important in the same way that an umpire understands why a player can’t… Read more »
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Business Innovation Done Right [INFOGRAPHIC]

Innovation is vital to achieve success in today’s evolving marketplace, but it’s easier said than done. In reality, most companies… Read more »
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Our Most Powerful Version of MindManager To Date

Here at Mindjet, we’ve built our reputation by providing flexible, intuitive ways to visually brainstorm concepts, organize information, develop actionable… Read more »
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Agile Marketing Series: A Deep History of Business Management, Part 2

With specialization and globalization, life is now divided between our individual connection to the world and the world as whole… Read more »
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Agile Marketing Series: A Deep History of Business Management, Part 1

“Agile” describes a deeper trend in business management: to concentrate on a new way of doing business that strives for… Read more »
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Agile Marketing Series: The Complementary Opposite Nature of Marketing and Innovation

“Business has only two functions—marketing and innovation.” I have heard this quotation attributed to Peter Drucker, a.k.a. “the father of business… Read more »
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