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Agile Marketing Series: the Emergent Strategy + Good Money vs. Bad Money

In the 1970s and 80s, Toyota had a deliberate strategy to sell big motorcycles in America. They looked at the… Read more »
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Agile Marketing Series: What Your Backlog Says About Your Priorities

In agile software development, the backlog is an accumulation of programming work which has yet to be completed. Management decides on… Read more »
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Agile Marketing Series: How to Establish a Dual Operating System

Agile is a systematic way to meet the practical, day-to-day needs of a business, while still preserving some “impractical” time… Read more »
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Agile Marketing Series: Lean Manufacturing and the Theory of Capabilities

Tech companies began to move to Eastern management practices in the late 1980s to mid 1990s. Influenced by the success… Read more »
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Agile Marketing Series: Marginal Thinking vs. Full Value Thinking

Businesses tend to think their major constraint is resources, when in reality it’s process. And the process constraint modern businesses… Read more »
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Agile Marketing Series: Though This be Madness, There is Method in it

What makes someone buy something? Is it possible to know exactly why and when they decided on the purchase? Probably… Read more »
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Agile Marketing Series: Incentive and Motivation

In his study of over 8,000 businesses, Nicholas Bloom of Stanford University found three things to be essential for good… Read more »
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