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Mindjet Appoints Marketing & Social Media Innovator Jascha Kaykas-Wolff as Company’s Chief Marketing Officer

Kaykas-Wolff to Further Integrate Social Media with Traditional Efforts to Extend Reach and Deepen Customer Relationships

SAN FRANCISCO – October 18, 2011Mindjet®, the company that improves how people work together, today announced the appointment of Jascha Kaykas-Wolff as the company’s new Chief Marketing Officer. Kaykas-Wolff is charged with accelerating the adoption of Mindjet’s new Collaborative Work Management software and deepening the engagement with over two million paid desktop and mobile users. In his role, Kaykas-Wolff will oversee Mindjet's global marketing efforts including branding, product marketing, demand generation, advertising, public relations, community and web operations.

"Mindjet’s solutions are inherently social and, like social media, empowers users to fundamentally change the way they work,” said Jascha Kaykas-Wolff, Mindjet chief marketing officer. “Leveraging social channels is a natural extension of our company’s vision as we take our story beyond our already impressive user base to tell the story of how Mindjet enables today’s dispersed and time-strapped professionals to be more productive."

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For more information about all of Mindjet’s products visit Mindjet.com or the Mindjet blog.

About Mindjet:

Two million individuals, small businesses and Fortune 500® companies using Mindjet understand that working visually and collaboratively brings results. We set the standard in mind mapping and now our focus is to provide collaborative work management solutions that dramatically improve how people can work better together, accomplish goals more successfully and be more productive.

Seventy-two percent of the Fortune 500 and forty-seven of BusinessWeek®’s “The World’s 50 Most Innovative Companies” rely on Mindjet to see the big picture – let us show you too.


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